Basin Electric producers put together an ad to show lineworkers keeping the lights on at Christmastime for members.
Jeremy Woeste, Basin Electric member media coordinator, says Basin Electric, in addition to generating electricity and sending it across high transmission lines, offers these types of services to distribution cooperatives to help them tell their story.
Woeste says electric co-ops have a great story to tell of commitment to community and getting the job done right. “This video shows member-owners what the network of lineworkers and support staff does to assist our membership.”
The ad was specially tagged for about 30 member cooperatives across all nine states of Basin Electric’s membership area.