Author’s romantic comedy inspired by former colleagues at Basin Electric

CoverLeave it to Rob Taylor to find inspiration around the water cooler.

By day, Taylor is a marketing director for Mountain Parks Electric in Granby, CO. But for five years, he spent his nights and weekends playing the role of first-time novel writer, pulling lead characters from familiar territory.

“I drew upon the people I knew when I worked at Basin Electric,” he chuckles.

This spring, Taylor released “Love by George,” a romantic comedy born from lighthearted encounters he had during his four years at Basin Electric Headquarters in Bismarck, ND.

The personalities of four former co-workers helped shape two of the book’s main characters, but Taylor remains mum on their real-life identities. A former colleague’s pet snake also made the cut.

Taylor lays out the plot for his book:

“Struggling with the paltry income from her greeting card business, Hope accepts a position at Love by George, Chicago’s premier dating service. She makes an immediate impression on George, the company’s founder, a bachelor torn between the pursuit of wealth and feeling truly alive. On New Year’s Eve, it happens: midnight passion, long in the making, caught on camera. The consequences of a single kiss were never weighed, let alone the PR ramifications of one after another. Now what? One thing is certain: With the paparazzi lurking, George’s next move will be no secret. Will their first intimacy be their last?”

Before “Love by George,” Taylor had dabbled in newspaper and magazine columns. Writing a novel was a new challenge, one he decided to attempt upon his readers’ request.

Rob Taylor

Rob Taylor

“It probably wasn’t till about chapter six that I thought I could actually finish the book,” he says.

As he wrote, Taylor often leaned on comments from editors and romantic comedy enthusiasts he knew personally. He found a six-person focus group, made up of women interested in romance novels, to be especially helpful.

“They gave me some really useful feedback,” he says.

After glancing through the 2014 copy of Writer’s Market, he eventually found a publisher.

Taylor says he has enjoyed hearing different peoples’ reactions to the book. But, in the end, he holds a special appreciation for the Basin Electric ties that started it all.

“Love by George” can be found by visiting


  1. Julie Slag says:

    Always enjoyed Rob’s visits to my office…congratulations, friend!

  2. Erin Rae says:

    I’ll come out and proudly claim it — the snake that inspired Rob is mine! Vinny has been a part of our family for 12 years! 🙂

  3. I have so many great memories of all my BEPC peeps. I felt truly blessed to be able to work around such bright, talented and kind co-workers. I loved your Vinny stories, Erin. They obviously stuck, especially when he was cold and needed to be snuggled. How could I NOT include that in the novel?

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