Why Basin? Professionals continue to learn and grow through co-op

Jeanne Masseth

The minute Jeanne Masseth scoots up to her fourth-floor desk each morning, she has one main goal: to get co-op employees excellent training in a timely fashion.

Basin Electric helps new employees feel at home

As learning and development administrator at Basin Electric Headquarters in Bismarck, ND, Masseth is often one of the first faces new hires spot when they stroll into employee orientation meetings. She takes pride in getting new employees acclimated to the co-op, seeing as she was in the same boat when she first started in February.

“It’s fun to see all of the new and fresh faces,” Masseth says, adding that she still considers herself “a work in progress” on the co-op’s turf. “I’m growing and evolving, learning something new every day. If I can help others do the same, I consider that a successful day.”

Experience innovation at Basin Electric

Before arriving at Basin Electric, Masseth was a training manager at Bismarck State College for 11 years, a gig that helped her better appreciate the importance of constant growth and learning within an organization. Basin Electric runs on such principles.

“Change is always interesting, but education and our utility business are not all that different,” she says. “We’re both concerned with innovation, accessibility and affordability.”

Basin Electric is a good fit

It’s this drive for innovation that led Masseth to a premiere job in the beautiful area where she grew up. She hopes others can share her positive experience when arriving at Basin Electric.

“When this position came about, it seemed like a good fit for me,” she says. “Basin has a solid reputation for long-term, dedicated, engaged employees. That was really appealing to me.”

The co-op offers advanced education and experience. Watch the video.

Masseth also says part of the reason Basin Electric is a perfect fit for many is its opportunities for continued education. The co-op offers up to 100 percent reimbursement for certain classes.

“Basin has a solid tuition reimbursement policy – one of the best I’ve seen,” she says.

As she receives training requests on a daily basis, Masseth works to accommodate employees who are interested in completing training or seeking degrees. She also makes sure there is effective communication when setting folks up with learning opportunities.

Be part of a strong, diverse co-op culture

Plus, people from all walks of life can be found at Basin Electric. Masseth maintains the employees are what make the co-op’s culture and business model great.

“It’s amazing to me, all the different perspectives,” she says. “Because we’re hiring local folks who may have been in the community a long time, plus folks new to North Dakota. It’s really a blend of diverse demographics and expertise that will continue to make us a strong co-op.”

Bismarck is a great place to raise a family

When she’s not serving the exceptional workforce at Basin Electric, Masseth just enjoys living in Mandan, ND, with her husband, Brian, and their two kids, Carson and Emma. The group loves to hang out on their pontoon, spend time out on the Missouri River’s sandbars, grilling, building sand castles and traveling. The young ones keep Masseth and her husband pretty busy.

“Whether it’s at home or running to the next activity, family is my priority,” she says. “Bismarck-Mandan, as a whole, is a great place to live and work. It’s a wonderful place to raise a family.”

She adds there are good schools in the area.

Employees can get involved with the community

For Masseth, another part of enjoying the community is being involved in it. Basin Electric gives employees many opportunities for community outreach.

“I love the community involvement and the various ways we can help make a difference,” she says. “That’s the atmosphere that I wanted to be a part of.”

Basin Electric’s work with the St. Baldrick’s Brave the Shave project used in the fight against cancer, as well as United Way events and charity walks are a few avenues for community involvement Masseth and other employees have come to appreciate.

Masseth attests that once employees join Basin Electric, many are here to stay.

“If you’re invested in this community as we are, you want to make a long-term career move,” she says. “There’s a lot of opportunity at Basin for employees to contribute.”

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