The coins weren’t very heavy – but they carry a lot of weight with Basin Electric CEO and General Manager Andrew M. Serri.
At a September 2012 luncheon held by the North Dakota Employee Support of the Guard and Reserve at Basin Electric Headquarters, Serri explained the concept of the military coin, and how much it meant to him to receive coins from two service members he respects very much: Chairman of the Joint Chiefs of Staff Gen. Martin Dempsey and Dan Job, senior enlisted leader in the North Dakota National Guard. Job is also Basin Electric’s building superintendent at Headquarters. (Find more stories on our National Guard soldiers by searching National Guard.)
According to Job, the military coin is awarded to soldiers based on something they have done, performance or outstanding uniform/briefing. Leaders usually carry coins with them and then have the chance of recognizing soldiers on the spot in front of there peers.
The coin is known as a “challenge coin” when referring to pecking order, Job says. For example, leaders at various rank levels have their own coin. Soldiers will compare coins they have been given, and the ranks of leaders who gave them their coins.
“I presented Andy Serri with this coin in recognition and appreciation of support to Basin Electric, the board of directors, management at all levels and all of Basin Electric employees,” Job says. “When I personally deployed to Iraq in 2003-2004, along with other military members employed at Basin Electric who have served, we had jobs when we returned and knew that our families were being supported in various aspects.”
Watch video of Serri speaking about the coins.
The luncheon honored Basin Electric for its receipt of the 2012 Secretary of Defense Employer Support Freedom Award, the Department of Defense’s highest recognition given to employers for exceptional support of Guard and Reserve employees.
Watch presentation of the Freedom Award to Serri on Sept. 20, 2012 in Washington, D.C.